Monday, November 5, 2012

Unforgivable things that will put users off an e-commerce website


Today technology has changed the way almost everything is done, with the use of the internet an individual can get anything they desire delivered to their doorstep. Companies use emails to communicate, while subscriptions and newsletters are used to update consumers. The use of electronic transactions, procurement, business etc. has vastly changed the way business is conducted. Furthermore, businesses online are likely to have certain advantages and disadvantages which are likely to affect the company’s revenue, image or clients. However, the consumers are the ones you should pay more attention to because the website is for their use. No one wants to do business on a site assumed to be designed by an amatuer.

Here are some things that will chase away potential customers;
  •  Complicated navigation
  •  Too much text
  • Unclear pictures
  •  Missing images to products offered
  • Unfinished sentence
  •  No SSL certificate
  • Unaligned text field
  • Nonfunctional forms
  •  Joint words in labels
  • Misspelled words
  • Clumsy arrangement of icons
  • At times not all required fields needs to be typed in to submit a form
  • The confusion of a gallery bar for another navigation bar
  • Blank pages
  •   Slow loading pages
  • Tiny font size
  • No digital signature
  •  Forms which have alphanumeric captcha/verbal captcha
  •  No copyright protection to protect the intellectual property right of the site
  • Shabby presentation of content
  • Poor theme colors
  • No FAQS section
  •  Expired security certificate
  •  No privacy policy 


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